In the UK, an average of 2.2 hours per day1 is spent on social media, and businesses are increasingly using social media to enhance their engagement with customers.
Twitter is one of the most popular social media channels with 270M active users worldwide2 compared to 100M active LinkedIn users and, unlike Facebook, does not restrict your natural reach.
To establish solicitors Bolt Burdon as an industry thought leader and increase trust with their customers, we created and managed their Twitter accounts, with an aim of gaining 1,500 followers over a six month campaign.
The result was a great success with 2,262 new followers in six months.
Social media complements your digital marketing strategy
Twitter and other social media platforms can provide excellent reach to new and existing customers. It's key to consider whether social media is the best use of your budget, as it can take a lot of effort to build your followership and provide them with regular engaging content.