Apps have the potential to keep your brand persistently visible to your customers on their phone or tablet. But apps aren't always the answer, sometimes a responsive website can be a better, more cost-effective solution.
Do I need an app or responsive website?
A website might suit you best
You’ll be needing an app
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Answer the questions above and we'll let you know whether an app or a responsive website would suit your requirements.
Sounds like either would suit you
72% of chief marketing officers say they lack the skills needed to build, operate, and analyze mobile apps.
Responsive websites are available across devices, meaning you don't have to build two platforms and keep content up to date in multiple locations.
Try to choose the solution that is best for your customer, and ultimately your business.
Apps can provide a better, more immersive experience to the user, more closely meeting their needs and expectations.
Apps also accounted for 86% of time spent on smartphones in 2014, up 6% from 2013. This is a clear indication that users prefer using apps over mobile websites on their mobile devices.
Use the right tool for the job
When implemented correctly, apps can be hugely successful. Responsive websites often have a lower cost and can bring you a greater return on investment for certain goals.